Nindya Karya Encourages MSMEs to Move Up a Class Through Business Digitalization

Makassar - Nindya Karya through the Social and Environmental Responsibility (TJSL) program once again held a training entitled "Increasing MSME Capacity Through Business Digitalization to Increase Competitiveness" on May 6-7, 2025 in Makassar, South Sulawesi.

This activity was attended by 70 MSMEs from various sectors such as culinary, fashion, crafts, and services, with the aim of increasing business efficiency, expanding the market, and increasing turnover through the use of digital technology.

For two days, participants received training and mentoring on digital marketing, application-based financial management, and branding strategies. With a practical and applicable approach, this program is expected to help MSMEs become more independent and ready to compete in the digital era.

This initiative not only has a direct impact on MSME actors, but is also a real form of Nindya Karya's contribution in supporting local economic empowerment and achieving Sustainable Development Goals (SDGs) number 8, especially in terms of economic growth.

Through this step, Nindya Karya continues to emphasize its role as a sustainable development partner that not only builds physical infrastructure, but also a strong and independent economic foundation. Together with MSMEs, let's continue to move, innovate, and step towards a globally competitive Indonesia.